Indiantelevision.com Team

(17 February 2009 10:00 pm)

NEW DELHI: FMCG major Proctor & Gamble has roped in Hindi cinema actress Katrina Kaif as the brand ambassador for its shampoo brand Pantene, thus ending a contract with Miss Universe Sushmita Sen.

Sen was signed in as the brand ambassador for Pantene in September 2006.

In fact, Katrina is fast emerging as a favourite for advertising companies and has been signed on as the brand ambassador for a number of FMCG and beauty products. Interestingly, the glamour queen has decided to pass the acid test with a de-glamorized role in Prakash Jha’s forthcoming film 'Rajniti'.

According to P&G Beauty Care Director Sonali Dhawan, “Katrina is the perfect beauty icon with healthy, strong and beautiful hair. She exemplifies the Pantene ideology of ‘inner strength that makes you shine on the outside’ and is a true reflection of Pantene’s image and its promise to consumers. Having worked with Katrina on a few Pantene assignments in the past and seeing the great fit between her and the new Pantene with 2X Pro-V, we have signed her on as Pantene’s official brand ambassador.”

In addition, the FMCG company has re-launched its entire range of shampoos and conditioners of Pantene to Double Pro-V Pantene.

“In keeping with P&G’s commitment to innovation to provide superior quality products which improves lives of consumers, we have completely revolutionised and redesigned the existing Pantene range to Double Pro – V Pantene,” adds Dhawan.