Indiantelevision.com Team

(2 February 2009 6:00 pm)

MUMBAI: US broadcaster NBC has managed to get a record $206 million in ad revenue from yesterday's Super Bowl.

NBC Universal president and CEO Jeff Zucker announced that NBC's $261 million in revenue for the full Super Bowl day is especially impressive in the current economic downturn and also sets a new Super Bowl milestone.

He says, "These advertising milestones show the power of the NFL brand and the strength of the Super Bowl as a TV property in this economic climate.

"The Super Bowl has become one of our country's biggest holidays, a uniquely American day, and advertisers recognised the value in being a part of it, as their commercials are nearly as big a part of the day as the football itself. This is an extraordinary story for NBC against the backdrop of this economy," Zucker adds.

NBC Universal sports and Olympics chairman Dick Ebersol says, "The plan to aggressively sell the majority of our advertising early in the process at the record unit price of $3 million showed tremendous foresight."

32 advertisers took time in Super Bowl XLIII across a broad spectrum of categories.

Fans of the advertisements featured in this Sunday's Super Bowl and are able to view those ads almost immediately after they air online on NBC.com, Hulu.com and Superbowl.com.