NEW
DELHI: Suzuki Automobiles has launched a pan-European campaign to promote its
newly launched car, Alto.
The television
commercial is currently on air on European channels.
The
campaign has been created by Nexus/H and features the Blondie song ‘One way
or another.’
The TVC shows a
game where drivers set out from point A and try to find their way to point B.
The TVC ends with a tagline ‘the new Suzuki Alto - The perfect way from A
to B'.
The
Alto campaign will be further supported by press, outdoor, online activity and
direct mail campaign.
