Indiantelevision.com Team

(16 February 2009 9:00 pm)

NEW DELHI: Coca-Cola UK will telecast the new Diet Coke television commercial on 18 February during the live broadcast of the Brit Awards on ITV1 from 8 pm-10 pm.

The new TVC will feature Welsh singer Duffy.

Says Coca-Cola Great Britain marketing director Cathryn Sleight, "Since the brand launched, it has always celebrated women - their lifestyles, attitudes and aspirations. We're very proud of this new campaign which shows strong and confident women taking control and saying no. Duffy, as a young woman who is in charge of her own destiny, perfectly embodies the independent attitude we're championing. She looks fantastic in the new advertising."

The 60-second TVC, created by Mother, shows Duffy leaving the stage after a sale-out gig as the audience calls for an encore. Before delivering the finale, she spots a bike propped up backstage and cycles off singing an old time classic 'I've got to be me', by Sammy Davis Jr in 1968.