DDB
bags creative duties of insurance company Apia
Indiantelevision.com
Team
(14 February 2009 6:00 pm)
NEW
DELHI: DDB Melbourne has bagged the creative mandate of Australian insurance company
Apia, displacing incumbent agency CHE.
The size of the
account is pegged at $15 million. Apia,
part of the Suncorp Group, bagged the ad account following a pitch against Boiler
Room.
Apia executive
manager-Marketing Darren Adams said, “We have enjoyed a very successful 18
months with Rapp and we were keen to see how this relationship could extend to
our wider business.”
DDB
Melbourne will handle the above the line creative duties while its sister agency
Rapp will continue to work on below-the-line communications.
