Indiantelevision.com Team

(2 February 2009 6:00 pm)

MUMBAI: The UB Group has appointment Fraser Castellino as chief operating officer for its sports marketing business.

Among other things, the UB Group owns the Royal Challengers Indian Premier League (IPL) franchise. Earlier, Castellino was Emerging Media CEO. The company owns the Rajasthan Royals IPL franchise, which came out on top in the inaugural edition of the IPL.

The UB Group also owns the Mohun Bagan and East Bengal soccer teams. It is also present in F1 through its team Force India. The UB Group also runs the Kingfisher Cricket Academy in Bangalore.

Castellino will be responsible for all commercial, administrative and sponsor-promotion activities while each team will retain its sporting management organisation as currently existing.The marketing divisions responsible for The UB Group's brand association with such sporting activities shall remain unchanged.

UB Group chairman Dr Vijay Mallya says, "The UB Group has significant interests in various sports and with the appointment of Fraser, we hope to significantly enhance the value of the sporting activities in which we, currently, have interests. The UB Group companies are committed to building superior brand value using sports as an effective platform."