Indiantelevision.com Team

(11 February 2009 10:00 pm)

NEW DELHI: PepsiCo India is ready to woo the ‘Youngistaan’ of India with a new television commercial.

Directed by Rajesh Krishnan of Soda Films, the TVC continues to play on the theme ‘Youngistaan’ and will be launched on 15 February.

The TVC, featuring cricketers like MS Dhoni, Ishaant Sharma, Virender Sehwag and Sreeshant, has been conceptualised by JWT creative directors - Charu Chittwal, and Soumitra Karnik.

The TVC takes viewers back in time, when Dhoni, Ishaant, Sehwag and Sreeshant were not names to reckon with, but ordinary lads who were striving to actualise their dreams of becoming cricketers of the Indian cricket team.

Says PepsiCo India executive vice president-marketing (Cola) Sandeep Singh Arora, “ With the new ‘Youngistaan TVC’, we will challenge convention related to one of the largest issues in a Pepsi way thereby inspiring youngsters wanting to make it big in life backed by self-belief and thirst to succeed rather than by connections.”