Indiantelevision.com Team

(11 February 2009 10:00 pm)

MUMBAI: The Promotion Marketing Awards of Asia (PMAA) has appointed Ambika Sharma as the zonal director for India. 2009 will be the 10th year for the PMAA.

The PMAA recognises the best promotion marketing excellence throughout Asia. All Gold, Silver and Bronze PMAA Dragons will go on to represent Asia at the MAA Globes.

The MAA Globes recognises excellence of the 'Best of the Best' in Promotion Marketing Award Programmes from Asia, Europe, North America, South America, South Africa and Australia.

Sharma had earlier served on the jury of the PMAA, as well as the MAA Globes and now, in her present role, would represent the PMAA in India.

Post PMAA 2008, the judging panel had observed that promotion marketing techniques and disciplines are now being used by marketers much more evenly throughout the region than in the past and many of the strategies and executions were truly "world class". Marketers are clearly adopting challenging strategies in order to make their brands stand out from the ever increasing market clutter.

Of the total PMAA Gold Dragons, awarded from entries from 13 countries in 2008, China emerged as an equal winner with India in the largest PMAA programme ever.

According to Sharma, integration, innovation and brand building campaigns dominated the 2008 Promotion Marketing Awards of Asia. Now, with the slowdown, measurable marketing initiatives and activations have gained center stage. Agencies in India have begun to explore innovative options in the sphere of promotional marketing.

Says Sharma, "The PMAA provides a platform for recognition and evaluation on a global level. Last year, we saw truly path breaking campaigns in India, which could excel on global level. We hope to see more such exceptional promotional marketing campaigns in PMAA 2009 from agencies as well as marketers.”