NEW
DELHI: Mother Dairy's edible oil brand Dhara is ready to don a new look and logo
after a span of almost 20 years.
Says Mother Dairy
fruit & vegetable CEO - dairy and foods Paul Thachil, "Dhara's logo and
packaging design have been modified to give it a more contemporary look and feel.
However, the strong heritage and quality that the brand has always stood for continues
to hold."
Since inception
in 1988, the Dhara logo included the ladle with yellow and green colours. However,
now with the new transition, the ladle has been replaced by a wave and a new tagline
'healthy jeevan ki dhara'.
Mother
Dairy plans to promote the new Dhara look through various media platforms including
television and print.
