Indiantelevision.com Team

(10 February 2009 10:30 pm)

NEW DELHI: Kidzee, the chain of pre-schools from the Essel Group stable, has launched a new television commercial that makes an attempt to potray the fact that every child has unique skills and personality waiting to be nurtured.

Sporting the tagline, 'every child is unique’, the TVC has been conceptualised by Ignitee India senior vice president Sandy Pinto and executive creative director Ashok Karnik. Produced by Jigsaw Films, the commercial has been directed by Narayan Shi.

Says Kidzee business head Nitin Pandey, “The TVC brings out how every child is innately unique and has a unique way of looking at things. The message that is left behind is, if every child is unique then why we don’t nurture them from an early age. This uniqueness needs to be nurtured and encouraged so that the child blossoms into the best of himself."

Elaborating on the marketing strategy that the brand plans to adopt through the TVC, Pandey added, “The strategy is to talk to young parents through a mix of general entertainment channels, business channels and niche channels in prime time and non-prime time slots."

In addition to the television commercial, the campaign will be promoted through print and internet.

"The TVC will be followed by engagement on the internet and through PR coverage to make the parents understand that during the formative years of their kids looking at the right pre-school for their kids is important,” Pandey said.