NEW
DELHI: Essel Group owned direct-to-home (DTH) company Dish TV India Ltd. has renewed
its contract with actor Shah Rukh Khan as brand ambassador.
The Bollywood Badshah
will continue to promote Dish TV in a fresh contract that is valid for 18 months.
The leading DTH service provider had roped in Khan as its brand ambassador in
2007 to boost sales in a competitive market environment.
Dish TV COO Salil
Kapoor, “We have renewed the endorsement contract with Shah Rukh Khan for
another eighteen months,” admits Dish TV COO Salil Kapoor.
Dish
TV plans to mop up three million subscribers during the FY'10 fiscal, taking its
total base to eight million in a turf that it is being hotly contested between
Tata Sky, Sun TV, Reliance ADAG's Big TV and Bharti's Airtel Digital TV.
