Indiantelevision.com Team

(9 February 2009 10:30 pm)

NEW DELHI: Chocolate firm Cadbury has launched a new campaign, ‘Jo khayee. Kho jayee,’ for its chocolate brand 5 Star.

The television commercial is currently on air on leading channels.

Says Cadbury executive director-Marketing Sanjay Purohit, “The new 5 Star campaign seeks to marry consumer insight with the product USP in a modern and humorous manner. The TVC aims to enhance brand connect with both brand loyalists and potential loyalists.”

Created by Ogilvy and Mathers creative directors Abhijith Avasthi and Sameer Sojwa, the TVC has been directed by Prashant Issar and has been produced by Corcoise Films.

The television commercial features a young guy sitting on a park bench and relishing a 5 Star.

The campaign will be further promoted through Outdoor, Internet and radio.