Indiantelevision.com Team

(2 February 2009 7:30 pm)

MUMBAI: Percept/H, a 50:50 joint venture of Percept with Japan-based Hakuhodo, has bagged the creative duties for Celio, a French fashion men's ready-to-wear brand, in a multi-agency pitch.

Says Celio Future Fashion CEO Rajat Luthra, "We felt that the Percept/H team really understood the Celio brand and showed all the qualities we were looking for in a partner.”

Adds Percept/H senior vice president Ajay Verma, “We need to create a 'pull' to the stores so that Indians can experience this new men’s French fashion brand. Apart from building awareness for brand Celio, the key task is to rapidly build foot falls.”

Celio, founded in 1985 by Marc and Lauren Grosman, operates through its 600 stores in 40 countries across five continents. Celio specialises in sports, casuals and business wear. Celio has. The brand has partnered with Future Group in India and is already operational in Delhi .

Celio plans to have 40 touch points added to its network by the end of this year.