Indiantelevision.com Team

(9 February 2009 9:30 pm)

NEW DELHI: Carat Media has bagged the media account of Tetra Pak India.

The size of the account is pegged at Rs 150 million. Prior to this, Starcom was the incumbent agency.

Says Tetra Pak marketing director-South Asia Sanjay Sachdeva, “We are happy to have Carat as our media partner given their potential in the areas of both planning and buying, and we are keenly looking forward to working closely with them on a mutually beneficial long term basis.”