Indiantelevision.com Team

(7 January 2009 9:00 pm)

NEW DELHI: After contesting against agencies likes R K Swamy BBDO and O&M, Leo Burnett has bagged the creative duties of Philippine Airlines (PAL).

As the new creative agency, Leo Burnett will address the airline's challenges of finding a compelling, unique and differentiating space in the minds of air travel consumers.

Says Philippine Airlines CEO and president Jaime J Bautista, "We are excited to partner with Leo Burnett as we retool our marketing strategy to emphasise the truth – PAL gives the consumer so much more value for the same price. We were impressed by the agency’s deep understanding of the air traveler and the consumer environment we are in right now."