Indiantelevision.com Team

(6 February 2009 9:30 pm)

NEW DELHI : Reliance Anil Dhirubhai Ambani Group (ADAG) has launched a movie and entertainment marketing division, Big Boom.

Headed by Rajesh Bhushan, the division will provide marketing solutions for films, ranging from associative marketing to publicity design, PR, promotions and merchandise.

Says Big Boom business head Bhushan, “Movie marketing has come of age in India. With breakthrough marketing strategies seen for films like Ghajini, Rock On and Om Shanti Om film producers are now realising the importance of a strategic and cost effective method to promote their films. These are times where every penny counts and Bollywood producers need marketing professionals to generate more bang for every buck while ensuring minimum excess”.

Big Boom is currently in talks with film producers such as Ravi Chopra of BR Films and others for their upcoming films.