Indiantelevision.com Team

(6 February 2009 9:45 pm)

MUMBAI : Lemon flavoured 7UP is set to launch its new thematic campaign, Mood Ko Do Lemon Ka Lift, conceptualised by BBDO India.

The campaign will be backed by a comprehensive 360 degree marketing plan comprising television, print, radio, outdoors, web activation with consumer generated content and on-ground activation at youth hang outs with an aim to connect with the youth and bring alive the brand proposition.

The TVC shows the protagonist see lemons in most unexpected places after consuming 7Up. It is aimed at giving the viewers a delectable sensory experience