Indiantelevision.com Team

(2 December 2009 6:25 pm)

MUMBAI: Mudra West has won the creative duties for the Lonely Planet Magazine. The agency will help Worldwide Media Group to launch the monthly travel magazine in India.

This win comes close on the heels of Mudra West announcing its win of Filmfare less than a fortnight ago.

Mudra West EVP& head Arijit ray said, "Lonely Planet is an iconic and aspirational brand in the travel space. It is a privilege for us to have got the opportunity to launch the brand's magazine offering in the country. We look forward to working closely with the brand team to create a distinctive communication plan for Lonely Planet Magazine in India."

Lonely Planet Magazine India brand publisher Debolin Sen said, "We liked the fact that Mudra demonstrated a very good understanding of the brand essence and their creative interpretation for the India launch campaign was equally engaging. We look forward to beginning our journey with Mudra West."

After UK and Brazil, India is only the third country where Worldwide Media Group is launching Lonely Planet Magazine. The magazine will cover a mix of destinations, from both India and abroad, including practical and handy resources and a fresh take on all things travel.

This is Mudra West's third win from the Worldwide Media Group stable. It already handles Femina and Filmfare.