Indiantelevision.com Team

(11 December 2009 8:00 pm)

MUMBAI: Fever FM Bangalore has tied up with Kannada movie Maleyali Jotheyali. The radio station is organising a mix of on-air and on-ground activities, to create listener delight and promote the film.

As part of the on-air activity, Fever 104 FM has planned an exclusive interview with Ganesh and Shilpa Ganesh, the producer of Maleyali Jotheyali on the day of the release and a chance for the Fever FM listeners to meet both of them at the FM station studios.

The radio station will also be giving away outfits worn by Ganesh in the movie through a special on-air contest, in which the listeners will be asked to complete a line from the movie.

Also, the on-ground initiative 'Mall-alli Ganesh Jotheyali' has been conceptualized to give the city a chance to meet Ganesh. It was held in malls over two consecutive weekends where activities were conducted.

Says Fever FM Bangalore station head Anjali Paul, "We are proud to be associated with Maleyali Jotheyali. It is always our endeavour to create exciting opportunities for our listeners. We hope the movie gets great response from all over South India."