Indiantelevision.com Team

(12 August 2009 8:40 pm)

MUMBAI: Following a multi-agency pitch, Religare Mutual Fund has assigned its creative duties to O&M Mumbai.

The size of the account is pegged at approximately Rs 80-100 million.

Says a company spokesperson, "We are looking at a 360 degree creative campaign that will encompass television, out-of-home and multi-media platforms."

Religare Mutual Fund, part of Religare Enterprises, has a pan India presence in 1,837 locations across 498 cities and towns.

Religare Mutual Fund's media account is handled by Mumbai-based NAC Advertising.