Indiantelevision.com Team

(1 August 2009 6:50 pm)

MUMBAI: Span Communications has been awarded the creative and media duties of the Indian handloom products and Handloom Mark.

The size of the account is pegged at approximately Rs 100 million.

As part of its new mandate, Span Communications will create a multimedia campaign to promote handloom products bearing Handloom Mark. The agency will promote it in domestic and international market.

Span Communications CEO Naresh Kheterpal said, "We have dual communication objective. One, handlooms is India’s pride and it needs to be marketed and promoted well in order to keep the rich heritage alive. Secondly, Handloom industry is the second largest employer in the country.

"So, we need to educate and empower the weaver, so that he is benefited from the various schemes of the Ministry. At the time of the presentation, our overall strategy, creative route and media approach for domestic and international media matched the future plans of the client, which made the real difference."