Indiantelevision.com's MAM Stories Archives - 2009
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  MAM Stories in the month of April
   
 
* Sprite launches consumer initiative with Kolkata Knight Riders
* Google is most valuable brand at $100 bn : Study
* Nestlé launches adds jelly sweets to confectionary biz
* Water Kingdom celebrates 11th year with events on Sundays
* Neeraj Chaturvedi is Fever FM national marketing and promotions head
( 30 April 2009 )
 
* McCann Erickson wins creative mandate of London Olympics 2012
* Samsung launches LED TVs in India
* Dentsu launches social communication division in India
* Shah Rukh Khan to travel in tandem with Hyundai in South Africa
* Saregama launches music album for Deccan Chargers
* Orbit launches contests around IPL
( 29 April 2009 )
 
* UTV Bindass ties up with Planet M for merchandise
* Spike wins digital creative duties for Virgin Media
* Canon teams up with Star Movies to promote Legria camcorders
* LG launches new range under ‘Stars of India’ brand
* Compact Disc floats arm for brand licensing and merchandising biz
* Sky Media announces on-demand advertising
( 28 April 2009 )
 
* GroupM forecasts grim 2009 for Indian media
* eBay partners with Puma, Adidas & Reebok to sell IPL merchandise
* Airtel launches TVC featuring Vidya Balan and Madhavan
* NDTV Convergence partners with Vdopia for video ads
* Event and Entertainment Management Association launched
* Emami outlines Rs 700 mn ad spend
* OOH Media celebrates cricket season with four vignettes
* Omnicom Group’s profit slumps 21 per cent
( 27 April 2009 )
 
* Audi launches A6 in India
* Park Avenue launches spring–summer collection
* Rupa to roll out TVC featuring Hrithik Roshan for new range
( 25 April 2009 )
 
* IMG signs Russian tennis player Vera Zvonareva
* IFFCO Tokio launches new TVC for new add-on product
* Neo Cricket ropes in Idea to sponsor Dial – C for Cricket
* Mumbai Indians ropes in Zandu as associate sponsor
* Tuhin Mishra to join Total Sports Asia as director sales and marketing
( 24 April 2009 )
 
* Design Bridge, Brandscapes to provide brand strategy in India
* Volvo launches campaign for its flagship sedan brand S80
* Tanishq plans to promote smallest Bhagwat Gita pendant on Tata Sky, radio
* BBC slashes marketing budget by 25 per cent
( 23 April 2009 )
 
* Timex launches new watch for IPL lovers
* Butler, Shine, Stern & Partners wins Radio Shack creative duties
* SingTel Singapore Grand Prix to offer early bird pricing on F1 race tickets
( 22 April 2009 )
 
* LG launches ‘Lead XI’ campaign for ICC World Twenty20
* Myntra ties up with Reebok to launch personalised IPL jerseys
* Carlsberg UK launches campaign for beer brand San Miguel
* Idea subscribers get to dial Tendulkar, Zaheer and Harbhajan
* Connext appoints Ramakrishnan to head national strategic planning
* TCL to sponsor Asian Games 2010
* Total Sports Asia is Churchill Brothers' marketing partner
( 21 April 2009 )
 
* Yatra.com joins Delhi Daredevils as official travel partner
* Kings XI Punjab ropes in Typhoo Tea as sponsor; partners with online store
* McDonald's adds 'Cast your Vote' to its menu
* Hyundai Motor launches 'Hyundai Utsav' to tap rural India
* Grey India appoints Sethi as national planning director
* Viewers positive about on-demand ads : Virgin Media
( 20 April 2009 )
 
* Publicis Groupe bags creative duties of HP’s personal computers
* Motorola launches global campaign ‘Aura of David Beckham’
( 18 April 2009 )
 
* mig33 launches mobile fan clubs for five IPL teams
* BJP rolls out five TVCs wrapped around the 'Aam Aadmi'
* Honda Motorcycle & Scooter unveils new ‘Activa’
* Reliance plans 100 ‘Trends’ stores by 2011
* Nandini Nair is creative head for TBWA\ Bangalore, Chennai
* Castrol signs footballer Cristiano Ronaldo as brand ambassador
* Big 92.7 FM elevates Sonali Bhandhari to Mumbai corporate sales head
( 17 April 2009 )
 
* Bank of Baroda retains Euro RSCG, Mudra; adds Percept H as creative partner
* Congress, BJP keep English news channels away from political ads
* Zapak and Zod launch 'Zod! Go Las Vegas Contest'
* Mindshare bags media account of Aditya Birla Group
* MediaVest Worldwide forays into India, Dinesh Singh Rathore to head ops
( 16 April 2009 )
 
* HDFC Standard Life is Rajasthan Royals associate sponsor
* Future Group set to acquire 60% in ad firm Dhar & Hoon
* Y&R forms global alliance with Mars Advertising
* Sachin Tendulkar is Jaypee Cements brand ambassador
* Rediffusion–Y&R appoints Muktapuram as biz head, Delhi
* Tam kicks off division to monitor sports sponsorship RoI
* Gitanjali adds glamour to Mumbai Indians
( 15 April 2009 )
 
* Global ad spends to fall 7 per cent in 2009
* Perk goes onlineto target youth
* Navratna oil's new TVC targeted at rural & semi-urban India
* BEI Confluence bags creative duties of Intex Technologies
* Wrigley is official gum partner for all IPL teams
* Sprite's latest communication initiative to feature SRK, Saurav Ganguly
( 14 April 2009 )
 
* Discovery US, Post, MediaVest in media partnership
* Kinetic appoints Steve Ridley as global COO
* Bangalore Royal Challengers renames IPL cheerleaders as White Mischief Gals
* Sanjib Dey is Saatchi & Saatchi president
* Fever FM backs Delhi Daredevils, hosts array of contests
( 13 April 2009 )
 
* BBH bags eBay's European advertising account
* Publicis Groupe to handle Visa’s Olympics sponsorship creative account
* Shruti Hassan, Raghav Sachar to endorse Cornetto
* Emirates is title sponsor of Kings XI Punjab
( 11 April 2009 )
 
* Coca-Cola buys stake in Innocent drinks for $44 million
* India Cements not to dilute equity in Chennai Super Kings
* Unilever signs Flintoff as brand ambassador for Sure Men Sport deo
* Vodafone launches 'Star of the Match' contest
* Vizeum bags media account of BMW
( 10 April 2009 )
 
* Eveready's new TVC targets rural & semi-urban India
* myPopkorn.com launches 'Creative Awards'
* Draftfcb Ulka creates new campaign for soap brand Santoor
* Coca-Cola's 2nd series of ‘Open Happiness’ campaign features Aamir
* Red FM roots for Mumbai Indians; to send Mumbaikars to South Africa
( 9 April 2009 )
 
* Starcom IP moves Shankar to India as national strategy director
* Red FM launches election campaign
* Adidas launches merchandise for Delhi Daredevils
* Mercedes launches E-Class special edition for India
* Aegis Media expands to Pakistan, Bangladesh and Vietnam
* Real launches contest with Rajasthan Royals
* Mahindra Retail to invest Rs 1 bn for 'Mom and Me' chain
* Rajasthan Royals ropes in UltraTech as team sponsor
( 8 April 2009 )
 
* Digital is an important part of the media mix
* IPL ropes in multiple SA companies as partners
* Jet Airways announces 'Cannes Calling' contest
* IBN7, Hindustan launch ‘Jaagte raho…hoshiyaar’ campaign
* Coca Cola & Radio Mirchi launch campaign to cheer Delhi Daredevils
* TBWA\India bags Style Spa Furniture creative duties
* Maggi turns 25, launches ‘Me and meri Maggi’ campaign
* Broadcast TV revenues sink under recession in the US
( 7 April 2009 )
 
* McDonald's ties up with Star Plus rolls for campaign
* Kingfisher Airlines appoints 3 tour partners for IPL2
* Consumer confidence slips, signals worrisome slowdown
* Ormax Media launches programme-awareness tracking tool
* Coca-Cola Europe launches Green Eyed World
* Mudra Connext, Delhi appoints Sandeep Goel as VP, branch head
* Manoj Padmanabhan is Ten Sports ad sales head
( 6 April 2009 )
 
* JWT takes Grand Prix; O&M heads metals list at Creative Abby awards
* JWT bags creative duties for Microsoft’s search engine
* Panasonic signs Ranbir Kapoor as brand ambassador
( 4 April 2009 )
 
* Mindshare heads the pack with 10 Abby’s
* JWT London bags creative mandate of Debenhams
* Frugal mindset is the mantra for recession
( 3 April 2009 )
 
* O&M Singapore bags creative duties of Nike SE Asia's football biz
* ZillionTV forms ad partnership with MillerCoors
* Pepsi launches campaign for ICC T20 World Cup
* Zaheer Khan is brand ambassador of Dabur Glucose
* Casbaa announces advertising initiative
* Dish TV, Tata Sky eye political ads; sign up with BJP
* Pradeep Guha joins Komli Media’s advisory board
( 2 April 2009 )
 
* Goafest 2009 unveils slew of sponsors
* Goafest 2009 sees dip in delegate registrations
* CelebTrack releases first round of findings; Amitabh tops celeb power list
* People Interactive outsources ad inventory to DGTL Media
* TME restructures its top rung
* Max introduces alternate ad package concept for IPL
* AETN appoints SPE Networks-Asia as ad sales representative
( 1 April 2009 )
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