Indiantelevision.com Team

(21 April 2009 8:45 pm)

MUMBAI: Mudra Connext, the specialised media arm from Mudra Max, has roped in Pradeep Ramakrishnan as head - national strategic planning.

Prior to this, Ramakrishnan was regional director at OMD, Dubai.

Says Connext EVP and country head Manas Mishra, "Pradeep comes in at a time when we are getting ready to chart a new course. He will be our key resource in our pursuit of providing business solutions to our clients through media. His varied experience across categories and geographies will also help."

Mudra Connext provides business solutions through media wherein it focuses to leverage the convergence of media to effectively deliver integrated and innovative media solutions. The agency has operations in six cities and team strength of over 70 people.

Commenting on his new role, Pradeep Ramakrishnan says, "I am looking forward in helping clients connect with consumers more powerfully and thus ensure that in the years to come 'team connext' becomes a force to reckon with."

Mudra Connext's clients include Jyothy Laboratories, ICI Paints, Apollo DKV, Amway, ACC Cement, HBO, TTK Prestige, Yatra.com and Sobha Developers among others.