Indiantelevision.com Team

(21 April 2009 6:00 pm)

MUMBAI: Goan football club Churchill Brothers, which also is winner of I-league football, has selected Total Sports Asia (TSA) as its exclusive marketing and sponsorship partner.

TSA will be managing all sponsorship and marketing tie ups for the club. The integrated sports marketing agency already handles sponsorship and licensing activities for top European clubs.

“We are proud to have won the title this year after being runners up four times previously. This victory has cemented our position as one of India’s leading football clubs. We hope to retain all our players and win the I-League next year too,” said Churchill Borthers Sports Club president Joaquim Alemao. “We look forward to working together with TSA in building commercial partnerships and also developing football in the region.”

The company also said that its maiden title, coupled with TSA’s sports marketing expertise, will be the new found impetus for Churchill Brothers as a force to reckon with in the Asian Football World.

TSA Indian Subcontinent MD Suvrangsu Mukherjee said, “TSA is pleased to join hands with Churchill Brothers Sports Club. With the burgeoning football landscape, Churchill Brothers are rightly placed to benefit from an increasing exposure of football in India. Churchill Brothers have proved to be the most consistent club in recent times and with TSA’s expertise across platforms of media rights, licensing and sponsorship, we hope to create a commercial success story in the years ahead.”

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