Indiantelevision.com Team

(20 April 2009 11:25 pm)

BANGALORE: IPL franchise Delhi Daredevils has roped in Yatra.com as its official travel partner wherein the latter will take care of the franchise's travel and stay requirements in South Africa.

With this tie-up, Yatra.com aims to reach out to cricket enthusiasts across the country and offer special holiday packages to IPL fans.

Yatra.com has also rolled out a promotional contest, ‘meet the stars and lead the toss’, as part of its marketing initiative. Under the contest, lucky fans will be given the opportunity to fly to South Africa to watch the IPL matches live, meet the cricketers and also lead the captains to the toss.

Says Yatra.com head-marketing Nikhil Rungta said, “This year, the decision to move the IPL to South Africa has left many fans disheartened. With ‘meet the stars & lead the toss’ we are trying to give some of our customers an opportunity to become part of the excitement down under. We see this event as a great branding opportunity and with our tie up with Delhi Daredevils we are looking forward to getting a positive rub-off on the yatra.com brand.”

To be eligible for the contest, fans need to buy any travel service including flights, trains or hotels through yatra till 10 May. Yatra.com is also offering free tickets for the matches, free membership to the Daredevils’ members club, autographed cricket t-shirts, and gift hampers to promote the campaign.