Indiantelevision.com Team

(20 April 2009 6:25 pm)

MUMBAI: Grey India has roped in Bindu Sethi as national planning director, filling up a post that was left vacant for over a year after the exit of Naresh Gupta.

Prior to this, Sethi was executive committee member at Hindustan Thompson Associates (JWT) where she developed and headed the strategic planning department for eight years.

At Grey India, Sethi will focus on building strategic and 360 degree capabilities with the servicing teams. She will also build a strategic department for the agency.

Says Bindu Sethi, "Consumer and strategic thinking should be at the center stage of all that we do, it should be at the cultural core of Grey, with the purpose to free creative to take all the leaps that they want. Focused strategy and deep consumer insight unshackles, then the entire team approaches their individual tasks creatively."

At HTA JWT, Sethi lead the strategic thinking and consumer insight work on Horlicks and Maggi for over 10 years. The challenge to develop and reinvent the market to grow, led her to the marketing side of the business, where she partnered Hindustan Lever as general marketing manager - personal & hair to formulate the brand vision, strategy and proposition for Unilever's family health brand portfolio. The portfolio comprised three brands in seven South Asia and South East Asian markets.

Says Grey India COO Jishnu Sen, "Improving the quality of our product, both strategic and creative is one of my highest priorities. To this end, convincing Bindu to join our movement is a coup that will benefit us and our clients hugely."

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