Indiantelevision.com Team

(18 April 2009 10:00 pm)

NEW DELHI: Publicis Groupe has bagged the creative duties for Hewlett-Packard’s (HP) personal computers division across Europe, the Middle East and Africa.

Prior to this, McCann Erickson was the incumbent agency.

Publicis won the account following a pitch that involved McCann, BBDO and Y&R.

Publicis Worldwide chief operating officer Richard Pinder says, “Like any client relationship it goes through ups and downs, and we are delighted now to be expanding the relationship across our home territories.”

Publicis Groupe will handle the above-the-line advertising which will be divided amongst its subsidiaries. Publicis Modem will handle digital communications while the group’s creative agency Saatchi & Saatchi Geneva will take the lead in advertising duties.