Indiantelevision.com Team

(17 April 2009 4:00 pm)

MUMBAI: TBWA\ India has roped in Nandini Nair as group creative director for its Bangalore operations.

Prior to this, Nair was with Lowe where she worked on brands such as Fair & Lovely and HSBC.

Nair will assume her new role from 20 April and will report to national creative director Rahul Sengupta. She will be responsible for the creative function across Bangalore and Chennai offices.

Says Nair, "During these times of recession, it is quite challenging to get in new clients. My mandate here would be to create disruptive work that would attract new accounts and also help clients explore the power of new media in a cost effective manner."

Nandini has approximately 17 years of experience in advertising. She began her career with Ogilvy in Bangalore. She has worked on brands such as Titan, TVS Victor, Tata Coffee and Tantex.