Indiantelevision.com Team

(17 April 2009 3:20 pm)

MUMBAI: Big 92.7 FM Mumbai has elevated Sonal Bhandhari as its corporate sales head.

Bhandhari replaces Prashant Shetty who quit Big FM in mid-February.

In her new profile, Bhandhari will be responsible for management and growth of the advertising revenue for Mumbai. Prior to her promotion, Bhandhari held the group account manager post since July last year.

Says Big 92.7 Mumbai station head Neeraj Dhillon,"This is a challenging period where advertiser-budgets have tightened and the radio industry is attracting newer clients who are realising the effectiveness of this medium, whether it's the cost factor or the reach. With Bhandhari leading the corporate sales team in Mumbai, we are confident of providing our clients with better customised advertising options and servicing, ensuring complete solutions to our clients".