Indiantelevision.com Team

(16 April 2009 10:40 pm)

NEW DELHI: Bank of Baroda (BoB) has added three creative agencies to its rooster by retaining Euro RSCG and Mudra and adding Percept H.The size of the account is estimated to be around Rs 600 million.

The agencies won the account following a pitch against O&M, Ambience Publicis and Draft FCB Ulka. MPG, meanwhile, will continue to hold the media-buying account of the bank.

Euro RSCG CEO Suman Srivastava said, “In case of Bank of Baroda, the clients brief the agencies about its new product and then pick the creatives they like."

Earlier in 2007, Euro RSCG had won the Bank of Baroda Centenary campaign. The agency has also re-designed a new logo for the bank. Earlier this year, Mudra had created the Baroda Next campaign.

Bank of Baroda started its operations in 1908. The bank then revamped its logo and corporate identity in 2006 and roped in cricketer Rahul Dravid as its brand ambassador.