Indiantelevision.com Team

(16 April 2009 9:45 pm)

MUMBAI: Online gaming portal Zapak.com has partnered with Zod! club wear to launch the 'Zod!Go Las Vegas' contest.

As part of the initiative, gamers can play specific games on zod.zapak.com wherein one winner will be given the opportunity to visit Las Vegas. The contest will run till mid-May.

Says Zapak Digital Entertainment chief marketing officer Arun Mehra, "Since the target audience for both brands is similar, the association was perfect as each brand brought strengths that could be pooled for common growth."

In a bid to market the initiative, both the parties have jointly launched a multi-media campaign across various media platforms including television, radio and online.

"Zapak has always been a key partner for Zod! that caters to consumer's party-needs. Innovating ideas in digital marketing has been a key focus area for Zapak since its launch, " says Zodiac MD Salmaan Noorani.