Indiantelevision.com Team

(16 April 2009 4:30 pm)

NEW DELHI: Mindshare has bagged the media buying account of Aditya Birla group.

While the decision to consolidate all the businesses of the group was taken a year back, the latest to join the pack is Idea Cellular- the company mobile services business.

Prior to this, the media account was with Lintas.

Says Idea Cellular chief marketing officer Pradeep Srivastava, “Aditya Birla group had taken the decision to shift AOR to Mindshare group. The shift has been effective from April onwards. With the shift in the agency, new ideas will always be welcome and will also be incorporated also.”