Indiantelevision.com Team

(16 April 2009 3:00 pm)

MUMBAI: MediaVest Worldwide, a unit of Starcom MediaVest Group, has finally made its official entry into India. To begin with, it has commenced operations in Bangalore, Chennai and Mumbai with eight client assignments including Cadila, Color Plus Fashions, Essar Retail, JK Ansell and Richemont Group.

The agency, which is planning to launch offices in Delhi and Ahmedabad shortly, will be headed by MediaVest Worldwide GM - India (West) Dinesh Singh Rathore. He will report to Starcom MediaVest Group CEO-South Asia Ravi Kiran.

Prior to this, Rathore was general manager at FutureWorks.

Says Kiran, “MediaVest has all the ingredients in India to make it successful - the scale and goodwill of India Media Exchange, all the powerful tools of the group such as Tardiis, M*Orchestra, StarScape and Abacus and all specialist disciplines such as entertainment, sports, digital, OOH, retail branding and small town marketing and a robust talent pool to draw from. I can’t think of a better time than now to launch it.”

"MediaVest Worldwide is one of two powerhouse global brands in the SMG corporate constellation. It offers strategic client-centric solutions and a blended arsenal of clout and intelligence through SMG and VivaKi that positions it well to compete and grow in India, and more broadly, the world stage", says Starcom MediaVest Group president - global operations Andrew Swinand.

Other key MediaVest clients around the world include Avon, Coca-Cola Company, Comcast, Kraft, Mars/Masterfoods and Walmart.

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