Indiantelevision.com Team

(15 April 2009 11:30 pm)

NEW DELHI: Emerging Media-owned IPL franchise Rajasthan Royals has signed HDFC Standard Life as its associate sponsor and insurance partner.

HDFC Standard Life executive vice president and head- Marketing Sanjay Tripathy said, “Though branded as ‘underdogs’ in the last IPL, the players believed in themselves and performed to their potential and eventually emerged as champions. This spirit goes well with our brand thought Sar utha ke jiyo."

In addition to the sponsorship of the Rajasthan Royals, HDFC Standard Life will also be initiating the Sar utha ke jiyo – most valuable player of the match award. The Rajasthan Royals coaching staff including Shane Warne will select the 'most valuable player' of the day from their team who will receive a cash incentive of $1000 for each match.

“ We are happy to be associated with a brand that is one of India’s leading private life insurance players as the associate sponsors and insurance partner. We look forward to a fruitful relationship with them,” added film star and co-owner, Shilpa Shetty Rajasthan Royals.