Indiantelevision.com Team

(15 April 2009 8:45 pm)

NEW DELHI: WPP-owned Young & Rubicam (Y&R) has walked into a global alliance with retail marketing specialist, Mars Advertising.

The alliance will allow Y&R to offer retail marketing services to its clients. Meanwhile, Y&R will provide a broader client base to Mars Advertising, which is an independent agency.

Initially, the agencies will focus on North America.

Y&R worldwide CEO Hamish McLennan said, “We will work with Mars to protect brands from competing solely on price factor by offering better values and return-on-investment.”

“By combining and expanding resources, our client service teams will be able to bridge the gap between shopper insights and will also help develop communications solutions for both brands and retailers,” added Mars CEO Ken Barnett.