Sachin Tendulkar is Jaypee Cements brand ambassador
Indiantelevision.com Team
(15 April 2009 7:20 pm)
NEW
DELHI: Jaypee Cements has roped in ace-cricketer Sachin Tendulkar
as brand ambassador.
Says
Jaypee Group executive chairman Manoj Gaur, “Tendulkar
and Jaypee Cement are a perfect fit as they stand for similar
values of inner strength, endurance and everlasting performance."
The
company will also be launching a 360 degree campaign featuring
Sachin Tendulkar. The campaign will play on the tagline ‘Andar
se solid’ and will aim to reinforce and further build
on the brand’s virtues of strength, endurance and fortitude,
claims Jaypee Cements.
