Navratna oil's new TVC targeted at rural & semi-urban India
Indiantelevision.com
Team
(14 April 2009 9:30 pm)
NEW
DELHI:Emami’s
new television commercial for Navratna Oil's Re 1 sachet is targeted at the rural
and semi-urban India. The TVC is scheduled to go on air in April-end.
Says Emami Group
of Companies director Harsh V Agarwal, “We feel that consumers will enjoy
the commercial and connect themselves easily as tension, stress, fatigue, headache
have now become an inescapable part of our daily existence."
Conceptualised
by Mudra Communications, the TVC has been directed by Sujoy Ghosh of Jhankar
Beats fame. The jingle for the TVC has been sung by Bollywood actor and Navratna
Oil brand ambassador Amitabh Bachchan.
