Indiantelevision.com Team

(14 April 2009 7:15 pm)

NEW DELHI: BEI Confluence has bagged the creative responsibilities of IT company Intex Technologies.

The company won the account following a multi-agency pitch.

Says Intex Technologies executive vice-chairman Ramesh Vaswani, “To help us achieve our aggressive growth plan for the new FY, we thought it may be a good idea to bring in a new creative agency. Brand Intex has a good recall, thanks to a large base of loyal consumers and committed channel partners. The marketing team is now keen to take Intex to the next level by reaching out to a wider consumer base.”

BEI Confluence will handle all business segments of Intex Technologies - computer peripherals, mobile phones, personal computer and consumer electronics. It will revamp the entire branding and communication strategy for all business verticals.