Indiantelevision.com > Media, Advertising & Marketing Watch > Bangalore Royal Challengers renames IPL cheerleaders as White Mischief Gals

 


 
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Bangalore Royal Challengers renames IPL cheerleaders as White Mischief Gals
 

Indiantelevision.com Team

(13 April 2009 9:30 pm)

 

BANGALORE: Royal Challengers Bangalore (RC) has enhanced its last year's 14-member cheerleading team and rechristened it as 'White Mischeif Gals' after the owner United Spirits Ltd.'s (USL) vodka brand White Mischief crossed sales of a million cases in the year recently.

The cheerleading team consists of a mix of 14 seasoned cheerleaders from US-based Varsity, one of the most renowned names in the world of cheerleading. The team also has 10 other international cheerleaders who have trained with the Varsity team.

Says USL Business Head Debashish Shyam, "The White Mischief Gals have been specially trained in flirty acrobatic skills for a scintillating on-field performance that sets them distinctly apart from any other cheerleading squad. We will hold special previews of their acts for fans at select clubs in Bengaluru, Mumbai, Kolkata, Hyderabad and Lucknow.”

Fourteen of the cheerleaders team headed by Rebecca Reid will fly to South Africa to cheer on the RC team, while 10 will stay back and pick up 15 lucky and bold flirters to watch one match in South Africa. Flirt with Michief Gals is among the contests planned by the brains at RC.


White Mischief Gals willl arrive in each city in a specially designed bus with evocative slogans for the fans. The fans have more to cheer as special on-ground promotions will get them branded White Mischief merchandise with flirtatious messages and tips.

 
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