NEW
DELHI: Aegies Media owned Vizeum has bagged the media planning and buying business
of BMW. The
agency won the account without a formal pitch.
Prior to this,
the media buying account was handled by Vizeum while the planning account was
with PHD.
Meanwhile, BMW’s
digital advertising business will continue to be handled by ZenithOptimedia's.
With
the global recession hitting the world economy, it has been some time that the
demands for BMW’s cars have been shrinking worldwide as a result of which
only recently the company decided to scale back its production.
