Indiantelevision.com Team

(7 April 2009 11:45 pm)

NEW DELHI: Radio Mirchi 98.3 FM has partnered with beverage company Coca-Cola India to launch ‘Howzz bat – ek balla denge hum disle’ campaign for IPL franchise Delhi Daredevils.

The 16-day-campaign will run across 25 locations in the capital, cheering the Delhi Daredevils.

Says 98.3 FM Radio Mirchi cluster head and station director - Delhi Yatish Mehrishi, “We at Radio Mirchi understand the psychic of our listeners and also respect their feelings. Through our ‘Howzz bat ek balla denge hum dilse’ campaign we have not only made an attempt to reciprocate to their passion for cricket but have also provided them an opportunity to extend their best wishes for the Delhi Daredevils team.”

The campaign will comprise large cricket bats on which listeners will post their messages and photographs. Additionally, listeners will also be asked participate in the ongoing on-air contests.

The 25 locations of campaign include Spice Mall, Great India Palace, Vasant Square Mall, EDM Mall, Sahara Mall, TDI – West, V3 S Mall, PVR Saket, SRS Faridabad, PVR Naraina, PVR Vikas Puri , Ashok Vihar, Netaji Subhas Place, Dwarka, Kamla Nagar, Shipra Sun City, Kavi Nagar, Faridabad, Defence Colony, Green Park, Lajpat Nagar, Jawala Hedi, Vasandhura, Gurgaon and Patel Nagar.