Indiantelevision.com Team

(1 April 2009 6:10 pm)

MUMBAI: The Media Edge (TME), Rediffusion Y&R's media planning arm, has restructured its senior level leadership.

Dinesh Vyas, who until now was handling part of TME's Mumbai business, will now head the arm's all Mumbai operations.

All the four teams of the Mumbai office headed by Vinish Mathews, Tanya Gulrajani, Rajesh Joshi and Navroze Hodiwala will now be reporting to Vyas.

Meanwhile, Imran Karim, who has been heading TME's TV buying business in Mumbai, has been given the additional responsibility to head the organisation's national buying operations. The post was left vacant for a while after Divya Radhakrishnan was elevated to president of the organization.

In his new capacity, Imran will also lead print and radio buying operations in Mumbai.

Says TME Divya Radhakrishnan president, "There were roles to be filled in the organisation, and in line with our corporate philosophy of growing internal talent, we have given these roles to Dinesh Vyas and Imran Karim."

The other members of the senior management team at TME include TME 360 head Lalita Menon, the division handling non-traditional media; TME head - Delhi Bhavna Jha; and head - Kolkata operations Raj Datta.

Some of TME's Mumbai clients are Colgate Palmolive, Parle products, Viacom 18, Tata Motors and Heinz.

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