Indiantelevision.com Team

(7 April 2009 3:00 pm)

NEW DELHI: Nestle India has launched the ‘Me and meri Maggi’ campaign to mark the completion of 25 years of its popular instant noodles brand Maggi.

The company has planned a 360 degree marketing activation which would include television, print and the internet and on-ground activities.

Nestle has also introduced a website www.meandmeri.in for the customers.

Furthermore, Nestle has tweaked the packaging to fit in pictures of consumers. A consumer telling a story about Maggi may find place on the packaging, TV or print.