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CAVELOSSIM
BEACH, GOA: ‘May the right brain win’ has been the
Goafest 2009 tagline. Media house Mindshare walked away with
ten Abby metals, almost a third of the total number of Abby’s
awarded at the first Media Abby Awards. Mindshare’s Media
Abby breakup was two golds, three silvers and five bronzes.
Not
to be outdone, Madison also grabbed 2 golds, but its total
tally was five – with 2 silver and 1 bronze Abby. Maxus
and Mudra too received five Abbys’ each – one gold,
and two each of silver and bronze. TME’s Abby tally was
4, with just one silver and three bronze.
The
first Media Abbys’ were awarded for twelve categories
– Best use of sponsorship; Best use of newspapers and
magazines, Best use of vertical marketing; Best use of radio;
Best use of youth marketing; Best use of television; Best
use of internet and new media; Best use of outdoor and ambient
media; Best use of cinema; Best use of Special Events and
Stunts/Live Advertising; Best use of mix media; and Best use
of branded content.
Some of the awards had only a single entry. Of the 35 Abby’s
awarded today, six were gold, 15 were silver and 16 were bronze.
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