Indiantelevision.com Team

(2 April 2009 8:30 pm)

NEW DELHI: Ogilvy and Mather Singapore has bagged the creative mandate of football business of Nike South East Asia.

The agency will activate Nike’s football business, starting with launch of Fall/Holiday 09 seasonal campaign.

Says Nike Southeast Asia brand connections manager San Yin Mei, “At Nike, we believe in striking strategic partnerships with our agencies who can tap a keen insight into our consumer mindsets and deliver upon our sporting vision for the region. Through the past success with Ogilvy, we hope to work on elevating the connection with our consumers and bring to life a new experience for the Nike brand.”

The creative agency will be responsible for creating strategic marketing campaigns focusing on its football division. The campaign will span digital, mobile, retail, guerilla and event marketing.

The campaign will run across Singapore, Malaysia, Thailand and Indonesia throughout the year.