NEW
DELHI: Samsung India has launched a new range of flat TV under the LED TV brand.
The
consumer durable company expects the new range to constitute 10 per cent volumes
of the total flat panel TV market.
Says
Samsung India deputy managing director R Zutshi. “We are expecting our LED
TV volumes to be 10 per cent of our Flat Panel TV volumes this year.”
The company has
introduced three variants of LED TV – 6, 7 and 8 in the Indian market. While
series 6 and 7 have been launched in 40-inch and 46-inch screen sizes, series
8 will be available in 55-inch screen size in May.
In the series 6
LED TV, the 40-inch screen is priced at Rs 1, 25,000 while the 46-inch costs Rs
1,50,000. For the series 7 LED TVs, the 40-inch screen is available at Rs 1,40,000
and 46-inch screen is priced at Rs 1,80,000.
And
the series 8 LED TV which has 55-inch screen will be made available at Rs 3,50,000.
“Based
on the introduction of our new advanced 2009 Flat Panel TV lineup , our channel
expansion and our innovative marketing campaigns , we expect to double our Flat
Panel TV volumes this year,” adds Zutshi.
