Indiantelevision.com Team

(29 April 2009 8:40 pm)

NEW DELHI: Dentsu India has launched social communication division, Citizen Dentsu.

The new division will be headed by Nagendra Choudhary as director while Harish Arora will oversee the creative product.

Dentsu India chairman Sandeep Goyal says, “Typically in the agency business, we speak to consumers of products and brands. But today, there is a growing need to speak not just to consumers as consumers, but to consumers as citizens of India. Citizen Dentsu will be our specialized arm that will help with societal communications with sensitivity and appreciation that is somewhat different from commercial communications.”

The new division is aimed at government and semi-government clients, as well as creating corporate social responsibility (CSR) programmes for its corporate customers.

At present Citizen Dentsu division handles clients like Ministry of Health and Family Welfare, Delhi Development Authority, Delhi Government, Hindustan Latex Lifecare Limited, Hindustan Latex Family Planning Promotion Trust, Ministry of Tourism, National Aids Control Organization (TSG), Delhi Police, Indian Oil - Corporate Communications (HQ), Refineries Division, Delhi, Corporate Communications (Marketing Division), Western Division, Mumbai and Southern Division (Marketing), Chennai.

The new division is headquartered in New Delhi with footprints in Mumbai and Bangalore.