Indiantelevision.com Team

(29 April 2009 9:30 pm)

MUMBAI: Shah Rukh Khan will now be seen travelling in Hyundai vehicles for the whole of IPL season. Incidentally, the superstar is the brand ambassador for Hyundai Motor India Ltd (HMIL), the country's second largest car manufacturer and the largest passenger car exporter.

At a ceremony in Cape Town, Hyundai Motor MD South Africa Alan Ross handed over the car keys to the superstar. He will be using the Hyundai Tucson for himself and his entourage in South Africa throughout the IPL season.

Talking on the sidelines of the ceremony, HMIL Sr. Vice President, Marketing & Sales, Arvind Saxena said, "SRK's association with Hyundai has been one of the longest associations not only for an automobile company but for any brand in India and has helped Hyundai become a popular and easily recognisable brand.

"Shah Rukh Khan has been the face of Hyundai ever since the Korean Auto Major made its entry into India with the launch of its flagship brand Santro. As a goodwill gesture we are happy to facilitate all his travels in South Africa during the IPL season in comfortable Hyundai cars. SRK and his guests will have exclusive use of the Hyundai cars throughout their stay in South Africa."

It may be interesting to note that in 2008, Hyundai Motor India exported around 10,000 units of Santro and the i10 to South Africa. The i10 and the Santro are also the best- selling models in the small car segment in the South African market.