Indiantelevision.com Team

(2 April 2009 8:15 pm)

MUMBAI: The personalised TV platform ZillionTV has announced MillerCoors, the major in beer manufacturer as its advertising partner.

MillerCoors will power ZillionTV's advertising video on demand (AVOD) model to empower viewers to select ads categories based on their interests and preferences which will enable the company to monitor the ads which will be delivered on TV.

The content will be offered on-demand and will be delivered to the TV sets through high-speed internet connection.

The alliance enables advertisers to target audience by geography, demographics and consumer preference. It even enables them to gain consumers feed-back, test campaigns and determine advertising value.

ZillionTV offers subscription-free access for the content from Hollywood studios and TV networks that include Disney, Fox TV, NBC Universal, Sony Pictures and Warner Bros.

Consumers will have to pay a one-time initial service activation fee to receive the ZillionTV device.

"MillerCoors, recognised for advertising is commited to emerging advertising models and we are excited that such a brand has identified ZillionTV's AVOD platform as a valuable medium to deliver addressable and interactive television advertising," avers ZillionTV SVP of advertising Bonnie Stone.

MillerCoors VP for marketing services Jackie Woodward says, "ZillionTV's digital distribution platform and advertising VOD model is innovative and provides a unique opportunity to test and learn on a new marketing platform."