Indiantelevision.com Team

(28 April 2009 9:40 pm)

MUMBAI: Chandigarh-based Compact Disc India Ltd has floated a wholly-owned subsidiary, Premier Brands Pvt. Ltd, to take care of the brand licensing and merchandising business.

The company has already been allotted industrial land by the Government of Himachal Pradesh at Baddi, near Chandigarh.

CDI had earlier announced it would produce an animated feature film, Soccer, with legendary Brazilian football player Pele. The movie would release just before the Fifa World Cup in 2010.

CDI has worldwide rights for brand licensing and merchandising of Pele's character. The film will be build on a budget of $20.15 million, according to the company.